Marlboro tale
1:14 AM
Agate
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Marlboro is the ciggie trademark produced by Philip Morris International since 1924. It appears to be one of the most well-known cig trademarks in the world due to its considerable motorsport sponsoring and brilliant advertisement tactics. Lots of smokers assume Marlboro to be the best ciggies due to their intense and gorgeous taste. Hence despite the cig price Marlboro smokers are rather loyal to this label.
Marlboro label is marketing standard and legend. This cigarette label is referred to as an example when discussing the result of successful changing the image of the brand. Excellent slim women's cigs in a snow-white soft bundle turned into strong cigarettes in solid bundle destined for tough as well as steadfast personalities.
The company history sets in in the midst of the 19th century, the time when Philip Morris, an English seller of tobacco, had begun his personal tobacco plant in London, in 1924 the very brand appeared. These cigs were meant for self-confident and successful girls. Cig filter was of a red coloring, that was invented for the ladies' lipstick not to bring red traces on the cigarette cover. That time the brand was nice, very womanly and... The product didn't sell good enough. 50s of the twentieth century were characterized for the label with poor selling in the USA - they accounted for only nought point twenty five of overall tobacco sales. That decade academic studies concerning lung cancer and smoking emerged and the sales of all tobacco business went down greatly. And then the decision to revive the label was made. Marlboro manufacturers decided to make guys the target audience of the brand positioning the ciggies as the emblem of risk, maleness as well as adventures. Cowboys, sportsmen, mariners and pilots were the chief figures of the stylish publicity actions. For 1 year only the sales of the brand cigarettes flew up more then 10 times.
After 1964 the creators determined to leave only the cowboy of all Marlboro figures and the cowboy of Marlboro was relocated in a colorful as well as tough mythical Marlboro Land. And by 1972, Marlboro had been the most popular ciggies all over the world and has taken up this status for majority of the succeeding years. In 1993 Marlboro was the most expensive label in the international market of consumer products with the market price of 39. 5 billion green-backs.
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